American Style Beauty is an online retail store inspired by the diversification of women from coast to coast. A “melting pot” consisting of hardworking immigrants from (all) nationalities, America is a beacon of hope for people who dream of living in the Land of the Free. It's a place where dreams come true – where destinies are fulfilled. Founded by a proud immigrant, ASB is a unique beauty company which represents the diversity of the wives, mothers, daughters, aunts and sisters who make up the modern American landscape from sea to sea. Our curated collections celebrate women of all socioeconomic backgrounds, ethnic origins and religions.